Women- Nature Association

 

 

The advertisement that is a newspaper article with a “feminine” looking cow holding a picture of a cow is advertisement for ground meat. The purpose of this is to make the product appealing to consumers and its target is toward white males. The cow that is standing up and looking more like a human is skinny and supposed to be appealing in two different ways. First the woman type figure is meant to catch men’s attention and it is skinny to emphasize that this meat is healthy meat. It says, “low fat, low cholesterol ground meat.” The picture that the skinny cow is holding is of a cow that most people would think of when they think of a cow. It is standing like a cow would stand and it is not as skinny. They want the consumers to believe that their meat is better, and they do that by making it look more appealing by sexualizing the cow.

The picture that says “campus talk survey says” has a turkey with a bikini tan line. This ad is sexual, and I think it may also be racist as well. It says “60% breast, 14% thigh, 26% leg. Those are all parts of a turkey that are most commonly consumed by humans, but they are sexualizing it. The bikini line made the turkey into something that would grab a male’s attention. At the bottom in quotes it says, “The darker the meat the sweeter the taste.” This is what made me think this ad was racist. Some people like dark meat more but I feel it was also meant to be insulting towards black people.

The third picture that I chose to discuss was the sign that says, “Betty Beavers Truck Stop and Diner.” The beaver on the sign looks feminine by the pose it is positioned in and it has breasts. It is wearing a tight shirt and skirt that is American Flag themed. Truck drivers are most often men, so they made the beaver on the sign feminine to grab their attention while they are on the road. They want truck drivers to see that sign and stop to eat at their diner.

Those three images were all sexualizing animals by making them look feminine. The purpose of them was to grab attention of men, but it was mostly aiming toward white men. Some of the ads also had some racial remarks in them. These ads are objectifying women and animals. By sexualizing and animal to resemble a female body that becomes offensive to women, but also causes people to overlook the cruelty animals face. There is no thought about how they are forced to reproduce and then they are killed to be a meal for someone.  This also shows a connection between women and animals because in ads like these the women and animals are being consumed in a sense while men are the consumers.

I chose this picture because it has a lot of aspects that are similar to the points that Adams has made. The way the chicken is posing can be seen as sexual even by the way it is looking. It is definitely meant to have a feminine figure and even the way the eyes look is feminine. The purpose of this is to draw in men’s attention. Like I mentioned about the pictures I chose from Adams. By making this chicken look sexual and also feminine it grabs the attention of men for other reasons then what an aid should aim for. They want to sell the chicken, but their approach is wrong.

There is an article by Dan Neil that I found, and it backs up a lot of the arguments that Adams has made. He explains that the purpose of these ads is to draw in the attention of men. One argument he makes is how the United States views sex. He explains that this culture compared to most takes these situations more lightly and can easily make an ad sexual to grab the attention of consumers where in other cultures people would likely be more disturbed and offended by these ads (Neil).

Barwick, Emily Moran. “Do Animals Want to Be Eaten?” Bite Size Vegan, 10 July 2019, www.bitesizevegan.org/bite-size-vegan-nuggets/main-nuggets/do-animals-want-to-be-eaten/.

Neil, Dan. “Sexualization of Fast Food in Advertising on the Rise.” Chicagotribune.com, Chicago Tribune, 19 Aug. 2019,